Military UniformsSome of the major clothing manufacturers and retailers of the early 20th century also produced military uniforms during World War I. Some examples are given below.
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Uniformes MilitairesCertains des principaux détaillants de vêtements du début du 20ème siècle, produit également des uniformes militaires au cours de la Première Guerre mondiale. Quelques exemples sont donnés ci-dessous.
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Belle Jardinière, Paris
Belle Jardinière
Belle Jardinière is the sign of a chain of clothing stores that developed in France in the nineteenth century. A small haberdasher from La Cité, Pierre Parissot established Quai aux Fleurs in 1824, a trade made clothing, sold at a fixed price. The invention of the sewing machine by Barthélemy Thimonnier, allowed Parissot significantly to expand his business.
The store grows gradually and the capital has reached 3 million francs in 1869 with the arrival of his nephew Adolphe. Mare Marguerite Lescot, daughter of Adolphe, married Albert Shield who became the CEO. By 1930 the capital had reached 196 million francs and saw the transformation of the company into a corporation.
The store concept offered the finished garment at a price adapted to the new middle-class clientele and was a great success so that the little shop of 1824 became the source of one of the first independent chains. By 1840 the brand had 190 outlets and 322 in 1860. Establishment of school uniforms made them are like the Collège Stanislas in Paris. During the First World War, they sold military uniforms for French and allied officers.
La Belle Jardinière ceased its activity in the 1970s.
The store grows gradually and the capital has reached 3 million francs in 1869 with the arrival of his nephew Adolphe. Mare Marguerite Lescot, daughter of Adolphe, married Albert Shield who became the CEO. By 1930 the capital had reached 196 million francs and saw the transformation of the company into a corporation.
The store concept offered the finished garment at a price adapted to the new middle-class clientele and was a great success so that the little shop of 1824 became the source of one of the first independent chains. By 1840 the brand had 190 outlets and 322 in 1860. Establishment of school uniforms made them are like the Collège Stanislas in Paris. During the First World War, they sold military uniforms for French and allied officers.
La Belle Jardinière ceased its activity in the 1970s.