Baby FoodPrimarily this section contains adverts for baby milk but there are a few for other baby food products. The main advertisers have had their adverts grouped together.
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Aliments Pour BébésPrincipalement cette section contient des annonces pour le lait de bébé, mais il ya un peu pour d'autres produits alimentaires pour bébés. Les principaux annonceurs ont vu leurs annonces regroupés.
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Nestlé
NestléNestlé S.A. is a Swiss multinational food and beverage company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues.
Nestlé was formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in 1866 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri Nestlé. The company grew significantly during the First World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products. The company has made a number of corporate acquisitions, including Crosse & Blackwell in 1950, Findus in 1963, Libby's in 1971, Rowntree Mackintosh in 1988, and Gerber in 2007. Links |
Blédine
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BlédineBlédina is the French leader in infant feeding, with approximately a 50% market share. It is a subsidiary of Danone.
Leon and Maurice Jacquemaire Miguet, pharmacists Villefranche-sur-Saône, combined, in 1881, to open a fortified foods laboratory. They sold the phosphate Vital and Carnine, made from ox blood, and wheat and became interested in infant feeding. Miguet then developed a slurry grain in 1906, the Blédine. Diluted with water and then heated in a bottle, this flour obtained by grinding and sieving a biscuit wheat grains, was intended for lactose intolerant infants . Supported by the medical fraternity, who were concerned by levels of infant mortality, Blédine quickly became a commercial success with 15,000 boxes sold per month. The trademark was filed in 1910, and the product evolved under the influence of Miguet. In 1929, the flour was enriched with cocoa and annual sales amounted to 3 million boxes. The brand also relied on a significant advertising presence with a huge budget for the time of 5 million francs (for a turnover of 18 million francs). Faces of smiling, well nourished children displayed with the slogan "second mom" were used. In 1932, Miguet died, causing a stagnation of the business. Reduced consumption and increased competition caused the plant to suffer losses by 1935. Lyon-based industrialists took the reins of the company. After cessation of production in 1944 due to the war and shortages, the company's sales grew during the next thirty years. The range was expanded by diversifying the product range, including milk powder Alma (1951), food in cans (1955) and in small glass jars (1961). Sales benefited from the expansion of supermarkets from the 1960s onwards. Links |