Vehicle Lubricants / FuelsSome of the major vehicle lubricant suppliers of the early 20th century have adverts in this section. They are arranged by brand.
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Lubrifiants/Carburants des Véhicules
Certains des principaux fournisseurs de lubrifiants de véhicules du début du 20ème siècle ont annonces dans cette section. Ils sont classés par marque.
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Mobiloil
MobiloilFollowing the break-up of Standard Oil in 1911, the Standard Oil Company of New York, or Socony, was founded, along with 33 other successor companies. In 1920, the company registered the name "Mobiloil" as a trademark.
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Shell
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ShellThe Royal Dutch Shell Group was created in February 1907 through the merger of two rival companies - Royal Dutch Petroleum Company and the "Shell" Transport and Trading Company Ltd of the United Kingdom. It was a move largely driven by the need to compete globally with the then dominant American petroleum company, Standard Oil, and as a strategy to face the challenges brought by the crisis of 1907. The terms of the merger gave 60% ownership of the new Group to the Dutch arm and 40% to the British.
The "Shell" Transport and Trading Company was a British company, founded in 1897 by Marcus Samuel and his brother Samuel Samuel. Their father had owned a company, importing and selling sea-shells, after which the company "Shell" took its name. In 1932, partly in response to the difficult economic conditions of the times, Shell-Mex merged its UK marketing operations with those of British Petroleum to create Shell-Mex and BP Ltd, a company that traded until the brands separated in 1975. Links |
Veedol
Tidewater Oil Company
Tidewater Oil Company (also rendered as Tide Water Oil Company) was a major petroleum refining and marketing concern in the United States for more than 80 years. Tidewater was best known for its Flying A–branded products and gas stations, and for Veedol motor oil, which was known throughout the world.
Tidewater was founded in New York City in 1887. The company entered the gasoline market just before World War I, and by 1920 was selling gasoline, oil and other products on the East Coast under its Tydol brand. In 1931, Tidewater expanded its reach into the midwestern U.S. by purchasing Northwestern Oil Company of Superior, Wisconsin.Soon thereafter, Standard Oil Company of New Jersey (now ExxonMobil) gained control of Tidewater, and set up the subsidiary Mission Corporation to operate it. J. Paul Getty's purchase of Mission in 1937 set the stage for the birth of Tidewater as a major national player in the oil industry. Links |
Huiles Renault
Castrol
CastrolCastrol is a brand of industrial and automotive lubricants that is applied to a large range of oils, greases and similar products for most lubrication applications. The Castrol brand is part of the BP's Group of Companies, but has retained its separate identity.
Castrol offers lubricants for virtually all domestic, commercial and industrial applications. For automotive lubrication (including motorcycles 2-stroke and 4-stroke engines, car petrol and diesel engines), their products include an extensive range of manual and automatic transmission fluids, chain lubricants and waxes, coolants, suspension fluids, brake fluids, greases, cleaners and maintenance products. Castrol also produces products for agricultural machinery, plant, general industry and marine engineering uses. Links |
Esso (Standard Oil)
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EssoESSO PETROLEUM CO LTD beginnings go back to 1888 and the Anglo- American Oil Company, a British affiliate of the Standard Oil Trust. One of its first trades was the shipment of Lamp Oil (Paraffin) from America to the UK. It was the first foreign affiliate of John D Rockefeller's US company the Standard Oil Trust. The head office was situated at Bishopsgate, London and a storage facility was located at Purfleet in Essex. In 1911, following a ruling by the US Supreme Court, the dissolution of the Standard Oil Trust took place. This resulted in over 30 separate companies becoming independent. Standard Oil of New Jersey was one of them and acquired the Anglo-American Oil Company which had brands under different names - Pratt's being one of them. In 1935 re branding took place and the AAOC took a phonetic version of the initials of Standard Oil - "ess_o" as the new brand but it was not until 1951 that Esso was formerly adopted as the company name.
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