Each of the following new additions come from L'Illustration (Issue No 4999) 24 December 1938.
- Abdulla Et Flamidor in Tobacco
- Anis Gras in Alcoholic Drinks
- Bénédictine - Pas De Joyeux Reveillon Sans ... in Alcoholic Drinks
- Bonbons Jaquin in Confectionery
- Dentol - Une Marque 3 Garanties in Dental Hygiene